Ray Charles Video Museum: Ray Charles Ft. In Pepsi Commercials (1. Long before Ray Charles starred in Pepsi's tv commercials in the early 1. Coca Cola campaign in 1. Few people remember that he also featured in a Pepsi radio campaign in 1. The Best Of The New Generation (the songs . It certainly helped to recharge Ray's image. You've got the right one, baby, uh- huh became the most popular catch phrase of the decade. The Auditions spot was rated most memorable commercial in 1. Ray Charles 5. 0th anniversary in show business show in 1. Years In Music, Uh- Huh! During one of the breaks in the first Fox broadcast of this show, Pepsi aired a commercial with a compilation of 1. Diet Pepsi Commercial 1990. Choose your time range using the slider. Start: End: Loops: + Add To Playlist. Use this link to share your repeat. 1990 super bowl XXIV commercials. 1990 super bowl XXIV (ads) Nike - Sportscasters (1990). Read more about Diet Pepsi - Ray Charles - Wise Guy (1990) - 0:30 (USA). Pepsi adverts and commercials in 1990. Product: Diet Pepsi By: BBDO New York In: United States. Pepsi Commercial (1990). The mosquito sips the Pepsi and breaks into the song 'Brown Sugar'. Music referenced in Pepsi Commercial Songs. Advertising through the decades: Pepsi analysis. Transcript of Advertising through the decades: Pepsi. Diet Pepsi - Uh-Huh (1990) Snacks/Food Commercial. I remember that commercial, it's been in my head ever since. L REV 627 63940 1990 The authors describe a Diet Pepsi commercial from the from SOC 101 at University of Waterloo, Waterloo. Because you're just one click away from getting back on the Pulse. Ray Charles can't get tricked into drinking diet Coke. Australian commercial from 1990. Uh- huh contest that attracted thousands of video entries. An early example of user generated content; the later Audition commercial must have been ignited by this success. Originally, only three were to have been chosen, but the field was expanded when Pepsi's ad agency, BBDO, contemplated the overwhelming number of entries. Little Flower's 5. Spanish Club belting out the jingle (in Spanish, of course); students warbling in a chem lab; a nun, Sister Loretta, who'd been at the school 4. Gregorian chant - with a chorus of nuns intoning . The Blessed Virgin Mary cheerleaders were archdiocese champions last season. Wearing their navy blue and white cheerleader outfits, they performed a routine to the jingle while one of the girls' fathers videotaped them. Pepsi sponsored the Russian broadcast of the concert that Ray did in Moscow. When Charles appeared on The Arsenio Hall Show in August 1. Arsenio made him crack up with a joke on the Uh- huh Girls: . The official title of the tune was Ray's Song. It was penned by Peter Cofeld at Sunday Productions, also of New York City. In the newsclip below BBDO's creative team and Cofield give more backgrounds. Arthur Takeall of Annapolis, Maryland, a ventriloquist, claimed he was the author, and even registered the copyright on the song and the Federal Registered Trademark, You Got the Right One, Baby, Uh Huh. There also was a persistent rumor that TAFKAP/Prince produced a demo of the jingle. I haven't found sufficient proof of the production or air dates of the commercial series, but I'll share my best guess reconstruction of their chronology. The first campaign is from 1. Wiseguy and Montana. In 1. 99. 1 and 1. Ray with much more production value, surrounded by models reminiscing the Raelettes (they were nicknamed the Paylettes), singing the Uh- huh song. The 1. 99. 1 campaign was launched during the commercial break of the Super Bowl XXV (the Conus Archive, ID 1. Uh Huh! Later, after Diet Pepsi phased out the aspartame/saccharin mix in favor of a 1. In 1. 99. 3 the campaign extended into a few promotions. There even was an IVR extension, featuring Ray's voice, to simulate a dialogue with consumers. Ray and his band (everybody sporting Pepsi- sponsored leasure ware) also played a series of free concerts at shopping malls in April 1. The agency went wild with all kinds of point- of- sale promotion materials (many of which are now for sale on Ebay). In 1. 99. 8 Pepsi celebrated its centennial year with a birthday party attended by bottlers from around the world and special guests including Ray Charles. Newsclip in the context of the Superbowl, with BBDO team and composer, a few making of sequences, and a statement by the old man himself (Fox 5/WNYW, 1. The compilation tape below has the following commercials (You. Tube usually has copies of separate spots with a better quality): Orchestra . Jerry Lewis, Charo, Tiny Tim, Bo Jackson!
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